Surf City, a quaint beach town located in North Carolina, has recently taken a step toward improving their recycling efficiency by partnering with MyMatR. Yesterday, they deployed the MyMatR automatic sorting waste container in their Community Center. MyMatR and Surf City have a joint goal of improving their recycling efficiency with the device. Not only will this next generation waste management promote greener practices, it will also provide data reporting that will allow Surf City to better understand their waste stream. This small beach town is paving the way for other oceanside cities that are looking toward a more sustainable future.